Elit Vodka
New Identity, Global Reach: Redefining Ultra-Luxury for the Modern Spirits Market
results
400%
Increase in Engagement
Elit Vodka, once part of the globally recognised Stolichnaya portfolio, represents the pinnacle of craftsmanship in the ultra-luxury spirits category. Known for its precision distillation and signature smoothness, Elit had the product to lead—but lacked the distinctive identity to truly stand apart.
With the brand separating from Stoli, the challenge was clear: reposition Elit Vodka as a standalone icon. The goal was to preserve its heritage while establishing a bold, modern presence that could captivate a new generation of luxury consumers.
Brought in to help define and execute this transition, the founder behind Vertical worked closely with the Elit Vodka team to craft a new visual and strategic direction across key social channels and paid campaigns.
Our role focused on:
The creative refresh positioned Elit as both elegant and edgy—blending heritage with artistic expression. We developed high-impact social assets that elevated the brand’s aesthetic and ensured consistency across all global platforms.
To anchor the relaunch, we launched “Fire at -18”, a cinematic campaign centred on Elit’s iconic freeze-filtration process. With Grammy Award-winner Tony Kays at the helm, the campaign fused cold precision with emotional warmth, perfectly echoing the brand’s core proposition.
The campaign was more than a repositioning—it was a transformation. In a highly competitive category, Elit stood out with clarity, confidence, and cultural relevance.
Elit Vodka now has a visual identity and digital presence that match the calibre of the product. With a refined tone of voice, bold creative, and a resonant brand campaign, Elit has re-emerged as a leader in the luxury spirits space—distinct from its origins, but stronger because of them.
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