McAdams
Niche
Premium natural pet food
Year
2026
Services
Email Marketing, Klaviyo Optimisation, Creative Development
About
McAdams is a premium pet food brand built on a commitment to quality, natural ingredients and transparent sourcing. With a loyal customer base across the UK and growing international ambitions, the brand needed its email channel to work harder — not just as a communication tool, but as a genuine revenue driver. They partnered with Vertical to overhaul their email marketing and unlock the full potential of Klaviyo, with dynamic segmentation by pet type, sharper creative and smarter automation across every send.
Results
In the latest 30-day period: +148% attributed revenue, +173% campaign conversion value and +122% total campaign recipients — converting in the 93rd percentile against industry benchmarks, with revenue per recipient in the 90th percentile and an open rate Klaviyo rates Excellent. Email is now one of McAdams' most reliable and scalable growth levers.
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