EMAIL MARKETING

Built to Engage.
Designed to Convert.

We create email campaigns that cut through the noise, backed by strategy, powered by creative and optimised for measurable results.

Email marketing remains one of the most powerful channels for growth, but only if you get it right. To succeed, you need audience segmentation that hits with precision, creative that feels personal and a strategy that adapts as quickly as behaviour changes. It takes targeted automation, compelling copy and campaigns built to flex and improve with every send.

At Vertical, we design and deliver campaigns with purpose, performance and scalability in mind. From automated flows to promotional campaigns, we create journeys designed to resonate in the inbox, structured to convert and optimised to perform day after day.

Klaviyo Partner

We are a recognised Klaviyo Partner, trusted to deliver results with campaigns that maximise lifetime value and strengthen customer relationships.

Integrated Expertise

Our team brings together strategy, creative and automation under one roof, so every email sequence runs smarter, faster and stronger.

Built for Growth

We work with ambitious brands across eCommerce, digital education and beyond, with systems designed to scale, nurture and sustain performance.

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Successful email campaigns combine data-driven planning, engaging creative and ongoing refinement to maximise growth.

Strategy with Substance

Effective email marketing begins with clarity around audience, message and positioning. By analysing who you are speaking to, what motivates them and how to nurture them through the journey, we design frameworks that stretch your list further and increase conversions. Every campaign is mapped to real behaviours and commercial goals, not assumptions.

Content That Engages

Strong emails feel timely and tailored. From welcome sequences and abandoned cart flows to seasonal campaigns and reactivation journeys, we build content that mirrors how people interact. Paired with persuasive copy and clean design, each send is crafted to capture attention, inspire trust and drive measurable action.

Optimisation That Compounds

Email performance improves through iteration. We track open rates, click-throughs, conversions and customer lifetime value, running structured A/B tests to learn what works best. Subject lines, design choices and send times are refined continuously, ensuring every campaign builds on the last. Over time, these refinements compound to create a high-performing channel that consistently delivers.

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You're in good hands

With years of experience across industries and a track record of growing revenue through email, we bring a combination of sharp thinking, deep platform knowledge and commercial focus to every campaign. Our approach is hands-on and outcome-driven, rooted in strategy but always guided by performance. Whether you want to acquire new customers, nurture leads, or build long-term loyalty, we know how to structure campaigns that deliver.

We have worked with startups, scale-ups and household names alike, trusted by teams across eCommerce, B2B and digital education to run performance channels that actually perform. As a certified Klaviyo Partner, we have built and scaled automated flows, promotional sequences and retention campaigns that drive measurable results.

Our team covers strategy, creative and optimisation in one place, giving you tight, transparent control over list growth, campaign performance and revenue attribution. We focus on long-term value, not vanity metrics and pride ourselves on being clear, collaborative and relentless in the pursuit of what works.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce