PAID SOCIAL

Built to Perform. Designed to Scale.

We create scroll-stopping campaigns built to convert, backed by strategy, powered by creative and optimised for scale.

Paid social is one of the fastest ways to grow, but only if you get it right. To succeed, you need platform-native creative, precise targeting and a strategy that adapts as fast as your audience scrolls. It takes platform-native creative that commands attention, targeting that hits with precision and a strategy built to flex and adapt as quickly as your audience moves.

At Vertical, we build campaigns with purpose, performance and scalability in mind. From Meta to TikTok, we create assets designed to resonate in the feed, structured to convert and optimised to improve day after day.

Meta Business Partner

We're a recognised Meta Business Partner, trusted for driving results with high-performing campaigns and creative.

Integrated Expertise

Our team brings together strategy, creative and media buying under one roof, so every campaign runs smarter, faster and stronger.

Built for Growth

We work with ambitious brands across DTC, digital education and beyond, with systems designed to scale and sustain performance.

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Behind every high-performing campaign is a process built on insight, creativity and constant optimisation.

Strategy Before Spend

We start by getting under the skin of your brand, offer and audience. What are you selling, who are you selling to and what motivates them to act? With that foundation, we build a clear, channel-specific strategy designed to stretch your budget further and convert more effectively. Every campaign decision is rooted in insight, not assumption. No guesswork, just smart, structured planning built for growth.

Creative That Converts

The best paid social ads feel native to the platform and tailored to the viewer. We design creative that mirrors how people engage, whether that’s a snappy TikTok, a polished Meta carousel, or a relatable UGC video. But we don't stop at visuals. We pair strong creative with sharp copy and sound structure to create assets that not only grab attention but inspire action. Our work doesn’t just look good, it sells.

Test, Learn, Optimise

Performance doesn't peak on day one. That’s why we treat every campaign as a learning engine. Once live, we monitor daily, run structured tests and adapt based on real-time insights. We iterate on creative, adjust targeting and tweak messaging to improve results over time. Nothing is static. Every decision is designed to compound your performance and scale your return.

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You're in good hands

With years of experience across industries and a track record of helping brands grow, we bring a combination of sharp thinking, deep channel knowledge and commercial focus to every campaign. Our approach is hands-on and outcome-driven, rooted in strategy but always guided by performance. Whether you're looking to acquire at scale or convert high-value customers, we know how to structure campaigns that deliver.

We've worked with startups, scale-ups and household names alike, trusted by teams across eCommerce, B2B and digital education to run performance channels that actually perform. As a certified Meta Business Partner, we've built and scaled campaigns across Meta, TikTok and Google, managing everything from high-volume product launches to more niche, intent-driven funnels.

Our team covers strategy, creative and optimisation in one place, giving you tight, transparent control over spend, results and reporting. We focus on long-term value, not vanity metrics and pride ourselves on being clear, collaborative and relentless in the pursuit of what works.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce