Media Planning

Built to Plan.
Designed to Perform.

We create data-driven media plans built to convert, backed by research, powered by insight and optimised for sustainable growth.

Media planning is one of the most important foundations of marketing success, but only if you get it right. To succeed, you need channel expertise, budget precision and a strategy that adapts as quickly as your audience shifts. It takes a plan that balances audience data, creative impact and performance goals, structured to deliver clarity and efficiency at every stage.

At Vertical, we build media plans with purpose, performance and scalability in mind. From digital to traditional, we design strategies that reach the right people at the right time, structured to drive conversions and optimised to improve day after day.

Trusted Media Partner

We are recognised for building media strategies that drive measurable results, trusted by brands to deliver clarity, precision and performance across every channel.

Integrated Expertise

Our team brings together research, planning and execution under one roof, so every campaign runs smarter, faster and stronger.

Built for Growth

We work with ambitious brands across eCommerce, B2B and digital education, with systems designed to scale budgets effectively and sustain long-term performance.

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Every successful media plan is built on clarity, structured insight and decisions that maximise impact.

Planning with Purpose

Effective media planning begins with a clear understanding of goals, audience behaviour and the wider market. By analysing where your customers spend their time and what motivates them, we design structured plans that direct spend into the most effective channels. Every choice from platform selection to budget allocation is shaped by evidence, not assumption.

Designing Plans That Perform

Strong media strategies combine structure with flexibility. We balance creative formats, placements and targeting to reach audiences in the most efficient way. Whether it is a focused digital buy or a multi-channel activation, our plans are designed not just to deliver reach but to convert that reach into meaningful action.

Refining for Results

Media plans only get stronger with iteration. Once live, we monitor performance, run controlled tests and refine based on live insights. From reallocating spend to adjusting placements and sharpening creative support, we make continuous improvements. Over time, this process compounds performance, ensuring your investment delivers greater efficiency and stronger returns.

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You're in good hands

With years of experience across industries and a proven track record of growth, we bring a combination of sharp thinking, deep channel knowledge and commercial focus to every plan. Our approach is hands-on and outcome-driven, rooted in research but always guided by performance. Whether you are looking to scale awareness or drive high-value conversions, we know how to structure media strategies that deliver.

We have partnered with startups, scale-ups and global brands alike, trusted by teams across eCommerce, B2B and digital education to run media strategies that fuel performance. From large-scale campaigns to niche performance funnels, we design frameworks that create clarity and drive measurable growth.

Our team covers research, planning and optimisation in one place, giving you tight, transparent control over spend, results and reporting. We focus on long-term value, not vanity metrics and pride ourselves on being clear, collaborative and relentless in the pursuit of what works.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce