Brand Identity Agency - Vertical Brands

A brand is more than a logo or a colour palette. It is the story you tell, the feeling you create and the way your business is remembered. To build an identity that works, you need more than aesthetics. You need strategy, clarity and design that align who you are with what your audience needs.

At Vertical, we shape brand identities with purpose, creativity and commercial impact in mind. From positioning and messaging through to visual systems and guidelines, we create identities that are distinctive, consistent and built to thrive across every channel.

Strategic Foundation

We dig into your market, audience and ambitions to build an identity grounded in insight and direction.

Creative Execution

Our team blends design, copy and storytelling into cohesive systems that capture attention and inspire loyalty.

Future-Proofed Design

We create brand identities that adapt with your business, ensuring consistency and relevance as you grow.

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Behind every strong identity is a process built on strategy, creativity and commercial clarity.

Positioning Before Design

We start by defining your story. Who are you, what do you stand for and how should your audience experience you? With this foundation, we build a clear positioning strategy that gives meaning and structure to every creative decision. No guesswork, just intentional brand building.

Visuals That Speak

Design is more than decoration. We craft visual identities that communicate your personality and values with clarity. From logos and typography to colour systems and imagery, we design assets that resonate across platforms and create lasting recognition.

Systems That Scale

An identity is only as strong as its consistency. We build guidelines and brand systems that empower your team to communicate with confidence. Every asset, touchpoint and message is designed to work together, reinforcing your brand as it grows.

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You're in good hands

With years of experience building and evolving brands across industries, we bring the combination of strategic thinking, creative excellence and commercial focus needed to make an identity stick. Our work is not about following trends but about creating lasting differentiation that helps businesses grow.

We have partnered with startups, scale-ups and established brands to design and refresh identities that cut through noise and build recognition. Whether you are creating something new or rethinking an existing brand, we deliver clarity, cohesion and creative impact.

Our team covers strategy, design and messaging in one place, giving you tight control over your brand and its execution. We focus on long-term value, not short-term fixes and pride ourselves on being collaborative, transparent and relentless in creating brands that matter.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce

Tribal

Email, evolved: 74% more conversions, 43% more visits and Klaviyo fully optimised for growth

eCommerce

Decant Group

477% More Leads for a Modern Investment Brand

Consumer Services

Linda Rauch

14,000+ Students and 88.7% YoY Growth for a Spiritual eLearning Brand

eLearning

Explore more of our success stories

Our Work

Let's build something that moves the needle.

If you're serious about growth, we're ready to help you get there with strategy, creative and execution that delivers.

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Built to Resonate.
Designed to Last.

We create brand identities that connect with people, sharpen positioning and provide the foundation for long-term growth.

Built to Resonate. Designed to Last.

We create brand identities that connect with people, sharpen positioning and provide the foundation for long-term growth.

Built to Resonate.
Designed to Last.