TikTok Ads + Shop

Where Culture
Meets Commerce.

We build TikTok campaigns that capture attention, spark engagement and drive sales directly through Shop.

TikTok is a cultural engine where trends are born and buying decisions are shaped in real time. Success here requires more than polished ads. It calls for creative that feels authentic, strategies that tap into how people naturally engage, and systems that move seamlessly from entertainment to purchase.

At Vertical, we design TikTok campaigns with both performance and creativity at the core. From in-feed ads to Spark partnerships and integrated Shop activations, we ensure your brand fits naturally into the flow of content while driving measurable commercial outcomes. Our expertise turns TikTok from a channel of fleeting views into a driver of sales and long-term customer growth.

TikTok Expertise

Our approach blends creativity with precision, driving awareness, engagement, and purchase through content that fits naturally into the platform.

Creative Made for TikTok

Our team blends short-form storytelling with data-led optimisation, creating content that feels native, relevant and built to convert.

Shop-Driven Growth

We integrate TikTok Shop strategies that turn social engagement into instant sales, connecting content with commerce.

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A Process Designed for TikTok Success

Understand the Culture

We start by exploring your brand, audience and category to identify where you fit in TikTok’s fast-moving ecosystem. What trends resonate, what communities align with your brand and how can we authentically join the conversation? This ensures campaigns are rooted in culture and crafted for real impact.

Create with Intention

TikTok creative thrives on authenticity. We develop content that feels native, whether it is UGC-style, trend-driven, or crafted with influencers. Every ad is paired with sharp messaging, designed to entertain first and convert naturally. We do not force formats, we create work that flows with the platform.

Test, Learn, Refine

Performance evolves quickly on TikTok. We monitor daily, run structured experiments and adapt creative and targeting based on what is working in real time. Every iteration is aimed at increasing engagement, boosting conversions and driving stronger results through both ads and Shop.

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You're in Good Hands with TikTok

We have helped brands navigate TikTok from early experiments to full-scale growth engines. Our work turns views into engagement and engagement into revenue.

From awareness-driven campaigns to Shop-focused activations, we design strategies that work across the funnel, delivering results for eCommerce, digital products and consumer services. Our approach ensures your TikTok presence feels true to the platform while delivering measurable commercial outcomes.

With expertise across ads, creative and Shop integration, we give you clear reporting, actionable insights and campaigns that adapt at the pace of culture. No wasted spend, no static strategies, just TikTok campaigns that connect and convert.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce