Case
Tribal
Niche
Premium fresh pet food
Year
2026
Services
Email Marketing, Creative Development
About
TRIBAL is a premium pet food brand built around one core belief: that pet health starts with real, fresh food. With a growing UK customer base and an ambitious growth roadmap, they knew email needed to do more than inform, it had to convert. TRIBAL approached Vertical to overhaul their email marketing strategy and unlock the full power of Klaviyo.
Results
+74.3% conversion value, 74% more email conversions and 43% more site visits — with Klaviyo rebuilt and fully optimised for growth across flows, campaigns and creative.
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