UGC has become one of the most persuasive forms of content for brands today. Customers respond to people they trust, not polished ads that feel distant. To succeed, you need authentic voices, relatable stories and content that mirrors how people actually consume media. It is not just about filming on a phone. It is about creating believable, platform-ready content that resonates deeply and inspires action.
At Vertical, we turn UGC into a growth engine. From influencer-style videos to testimonial-driven creatives, we craft content that integrates seamlessly into your campaigns. Our work bridges authenticity with strategy, ensuring every piece of content does more than look organic. It drives performance, builds credibility and scales with your brand’s ambitions.
At Vertical, we turn UGC into a growth engine. From influencer-style videos to testimonial-driven creatives, we craft content that integrates seamlessly into your campaigns. Our work bridges authenticity with strategy, ensuring every piece of content does more than look organic. It drives performance, builds credibility and scales with your brand’s ambitions.
Authenticity First
We source and create content that feels genuine, relatable and aligned with your audience’s expectations.
Strategic Production
Our creative team combines storytelling with performance marketing expertise, ensuring every UGC asset is designed to convert.
Performance-Ready
We deliver content optimised for paid and organic campaigns, so what looks authentic also works commercially.
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