Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

Overview

FACEGYM is a category-defining beauty brand built on a simple idea: treat the face like a muscle. With global studios and a fast-growing product line, the brand sits at the intersection of skincare, fitness and self-care. While well known for its in-studio workouts, FACEGYM wanted to sharpen its performance across both bookings and eCommerce to accelerate global growth.

They needed more than an agency. They needed a partner who could bring strategic clarity, creative consistency and performance marketing that truly moved the needle.

Involvement

We partnered closely with FACEGYM’s global marketing team to reshape their growth strategy across acquisition and retention. This wasn’t just about optimising channels. It was about aligning brand, media and CRM under a single, high-performance system.

Our work included:

• Digital marketing strategy and planning across key regions
• Paid media execution across Meta and Google, tailored to both bookings and product sales
• Full-funnel email marketing, including automation, segmentation, and campaign strategy
• Creative development for static, video, and motion assets optimised for paid and organic use
• Strategic growth advisory covering channel mix, measurement and campaign planning

We focused on data-led decision-making and rapid creative testing. Each channel worked in tandem, designed to drive purchases, boost new customer bookings, and increase overall studio occupancy.

The Outcome

With our systems in place and strategy aligned, FACEGYM saw a significant lift across core KPIs:

• 50% increase in purchases
• 30% increase in new customer bookings
• 41% increase in total bookings

These weren’t just campaign spikes. They were sustainable improvements supported by strong creative, cross-channel alignment and ongoing optimisation. FACEGYM’s booking engine, product storefront and CRM flows now work together to drive measurable growth across both digital and physical touchpoints.

FACEGYM continues to scale with clarity and confidence and we're proud to be part of that journey.