Tracking & Attribution

Built to Measure.
Designed for Accelerate.

We set up tracking and attribution that you can trust, backed by rigorous audits, powered by clean data and optimised for confident decision-making.

Tracking is one of the most important foundations of marketing success, but only if your data is accurate and complete. To succeed, you need clean collection, privacy-safe implementation and an attribution strategy that adapts as quickly as your channels evolve. It takes a system that balances compliance, performance visibility and business goals, structured to deliver clarity at every stage.

At Vertical, we build measurement systems with purpose, precision and scalability in mind. From Google Tag Manager to server-side tagging, we design architectures that capture the right data at the right time, structured to inform decisions and optimised to improve day after day.

Cross-Platform Experience

We are trusted for building measurement systems that deliver clarity and confidence across platforms including Zenoti, Google, Meta, Shopify and Webflow, among others.

Integrated Expertise

Our team brings together analytics, engineering and media under one roof, so setup, troubleshooting and reporting happen faster and work stronger.

Built for Growth

We work with ambitious brands across eCommerce, B2B and digital education, with systems designed to scale, reduce waste and sustain long-term performance.

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Every reliable attribution model is built on clean data, structured implementation and decisions that maximise insight.

Audit with Purpose

Effective measurement begins with a clear picture of today. We audit Google Tag Manager, GA4, pixels, dataLayer and consent to identify gaps and risks. From cookie compliance to UTM hygiene and event mapping, we document what exists, what is missing and what matters most. Every recommendation is shaped by evidence, not assumption.

Designing Systems That Perform

Strong tracking strategies combine robustness with flexibility. We define events, parameters and schemas, implement client-side and server-side tagging and integrate Consent Mode, Conversion APIs and offline imports. Whether it is a single property or a multi-site estate, our setups are designed to power accurate attribution and clear reporting.

Refining for Results

Measurement only gets stronger with iteration. Once live, we monitor tags, validate data and run controlled tests across channels and models. From resolving breaks to improving deduplication and sharpening channel mapping, we make continuous improvements. Over time, this process compounds insight, ensuring your investment delivers better decisions and stronger returns.

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You're in good hands

With years of experience across analytics and media and a proven track record of building data you can trust, we bring sharp thinking, deep platform knowledge and commercial focus to every engagement. Our approach is hands-on and outcome-driven, rooted in rigorous implementation and guided by performance. Whether you are fixing the basics or scaling an advanced setup, we know how to build systems that deliver.

We have partnered with startups, scale-ups and global brands, trusted by teams across eCommerce, B2B and digital education to run measurement that fuels growth. From streamlined GTM deployments to complex server-side architectures, we design frameworks that create clarity and drive confident decisions.

Our team covers audit, implementation and optimisation in one place, giving you tight, transparent control over data quality, results and reporting. We focus on long-term value, not vanity metrics and we pride ourselves on being clear, collaborative and relentless in the pursuit of what works.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce