477% More Leads for a Modern Investment Brand

Overview

Decant Group operates in a unique and fast-evolving category: alternative investment. With brands like Whisky Partners and Decant Index, they help people invest in premium assets such as whisky and fine wine. Their challenge was clear. How do you turn a complex, high-consideration offer into something accessible, compelling and scalable through digital marketing?

When we partnered with Decant, they were ready to grow but needed a sharper strategy, stronger creative and a more focused customer journey. We worked across their portfolio to build a performance marketing engine that drove leads, improved quality and increased return on investment.

Our Involvement

We acted as both strategic partner and executional team, taking ownership of the plan and delivery. Our work included:

• Digital Marketing Strategy
  Developing a full-funnel approach across Meta and Google, aligned with product positioning, customer profiles, and commercial objectives.
• Landing Page Design and Development
  Creating conversion-focused landing pages for Decant Index and Whisky Partners to improve clarity, credibility, and performance.
• Creative Development
  Producing high-impact ad creative across static, video, and copy formats. We simplified complex offers without losing authority or detail.
• Ad Management
  Managing and optimising campaigns on Meta and Google. This included daily testing, reporting, and performance tracking.
• Growth Advisory
  Supporting the internal team with funnel design, qualification processes, sales handoff, and go-to-market decisions.

The Outcome

In just four months, our partnership delivered measurable, high-impact results:

• 477% increase in leads
  Campaigns scaled rapidly without compromising lead quality or consistency.
• 11% reduction in cost per lead
  Improvements in creative, targeting, and funnel structure reduced acquisition costs while increasing volume.
• Higher lead quality
  The addition of qualification steps and better audience alignment meant sales teams spent less time chasing and more time closing.

More than a performance lift, this work laid the foundation for long-term scale. With strategy, creative and media working as one, Decant Group is now positioned to grow with confidence.