COLD EMAIL

Built to Break Through.
Designed to Convert.

We create cold email campaigns that open doors, backed by data, powered by personalisation and optimised for results.

Cold email is one of the most effective ways to generate pipeline, but only if you get it right. To succeed, you need messaging that resonates, targeting that cuts through and a strategy that adapts as fast as markets shift. It takes precise prospecting, compelling copy and a framework built to flex and scale with your growth.

At Vertical, we build cold email campaigns with purpose, performance and scalability in mind. From initial outreach to follow-up sequences, we craft campaigns designed to start conversations, structured to convert and optimised to improve with every send.

Outreach Partner

We are a trusted partner for building cold email systems that deliver qualified leads, open opportunities and expand market reach.

Integrated Expertise

Our team brings together data, copywriting and automation under one roof, so every outreach sequence runs smarter, faster and stronger.

Built for Growth

We work with ambitious brands across SaaS, B2B services and beyond, with systems designed to scale outreach while sustaining quality engagement.

Get in touch

Every strong cold email programme is built on research, personalisation and continuous refinement.

Outreach Built on Clarity

Effective cold email starts with precision targeting. By defining your ideal customer profile, mapping decision-makers and aligning with your value proposition, we design campaigns that speak directly to the challenges prospects face. Every outreach sequence is shaped by data and commercial logic, ensuring your efforts are focused where they matter most.

Messaging That Feels Human

The most effective emails read like conversations, not campaigns. We write copy that is short, relevant and personalised from opening lines to follow-up sequences. Subject lines are crafted to earn attention, while messages are structured to spark genuine responses. The result is outreach that does more than land in inboxes, it creates pipeline.

Optimisation That Builds Momentum

Cold email is a channel that improves with iteration. We monitor performance closely, testing subject lines, adjusting cadence and refining copy based on engagement data. From open rates to booked meetings, every metric feeds into optimisation. Over time, this cycle compounds, making campaigns sharper, conversion higher and opportunities more consistent.

Get in touch

You're in good hands

With years of experience across industries and a track record of building revenue through outbound, we bring a combination of sharp thinking, data-driven precision and commercial focus to every campaign. Our approach is hands-on and outcome-driven, rooted in strategy but always guided by performance. Whether you want to enter new markets, generate high-quality leads, or accelerate pipeline growth, we know how to structure campaigns that deliver.

We have worked with startups, scale-ups and established enterprises alike, trusted by teams across SaaS, B2B services and digital education to run outreach programs that actually perform. From high-volume outbound systems to niche, intent-driven targeting, we have helped brands connect with decision makers and close deals.

Our team covers strategy, data and optimisation in one place, giving you tight, transparent control over targeting, engagement and results. We focus on long-term value, not vanity metrics and pride ourselves on being clear, collaborative and relentless in the pursuit of what works.

Get in touch

Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce