google ads

Google Partner.
Your Growth Partner.

We build high-performing Google Ads campaigns that capture demand, drive conversions and scale profitably with clarity, creativity and commercial focus.

Google Ads is one of the most effective ways to capture customers at the moment of intent. It requires audience insight, well-structured campaigns and constant optimisation that adapts as your market changes. Done right, Google Ads is not just about visibility but a proven lever for profitable growth.

At Vertical, we combine deep Google expertise with sharp strategy and hands-on management. Every campaign is built with purpose, designed for performance and refined for long-term value. Whether you are launching a product, scaling a DTC brand, or driving leads, we make sure every pound counts and every click works harder.

Google Partner

Proven success across search, shopping, display and performance max. We know how to turn Google Ads into a reliable growth channel.

Integrated Expertise

Strategy, creative and execution all in one place. Every ad, keyword and landing page works together for results.

Built for Growth

We help eCommerce, education and B2B brands capture intent and scale. Our focus is long-term growth, not quick wins.

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A Strategic, Customer-First Approach to Google Ads

Map the Customer Journey

We begin by deeply understanding your audience, products and goals. What are your customers searching for, how do they make decisions and what barriers do they face before purchasing? With these insights, we build campaigns that map directly to user intent, guiding people from search to conversion in the most efficient path possible.

Build with Purpose

Every campaign is crafted with clarity and intent. From high-intent search campaigns to shopping ads that showcase your product and from display remarketing to performance max, each element is designed to serve a specific purpose. We ensure structure, targeting and messaging are aligned so that budgets are maximised and no opportunity is wasted.

Test, Optimise, Scale

Campaigns do not peak on day one. We treat Google Ads as a learning engine, testing copy, creative, bidding strategies and audience segments continuously. Performance is monitored daily, insights are applied quickly and strategies evolve in real time. This disciplined approach ensures results improve over time and ROI compounds month after month.

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You're in Good Hands with Google Ads

We have helped brands across industries turn Google Ads into a cornerstone of their growth strategy. With a blend of commercial focus, creative capability and platform expertise, we design campaigns that do more than generate clicks. They build awareness, drive conversions and support long-term retention.

As a certified Google Partner, we have scaled accounts across eCommerce, B2B and education, delivering measurable outcomes for both high-volume acquisition and high-value lead generation. From product launches to multi-market campaigns, we understand how to manage budgets of all sizes while keeping performance front and centre.

Our approach combines transparency, collaboration and relentless focus on outcomes. We give you full visibility into performance with clear reporting, actionable insights and straightforward communication. No wasted spend, no vanity metrics, only campaigns that drive consistent, predictable and scalable growth.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce