PAID SEARCH

Built to be Found. Designed to Convert.

We create high-intent search campaigns built to capture demand, backed by data, powered by creative optimisation and engineered for scale.

Paid search is one of the most effective ways to capture customers when they are ready to buy, but only if you get it right. To succeed, you need laser-targeted keywords, compelling ad copy and a strategy that adapts as quickly as your market changes. It takes smart bidding, precision targeting and messaging built to match the intent behind every search.

At Vertical, we build campaigns with purpose, performance and profitability in mind. From Google to Microsoft Advertising, we craft ads designed to win the auction, match user intent and convert clicks into customers. As a Google Partner, we are trusted to deliver results with high-performing search, shopping and performance max campaigns.

Google Expertise

We bring proven expertise in Google Ads, delivering results through advanced optimisation, effective bidding strategies and campaigns designed to convert.

Integrated Expertise

Our team brings together strategy, creative and campaign management under one roof, so every ad runs smarter, faster and with greater precision.

Built for Growth

We work with ambitious brands across DTC, digital education and B2B, with systems designed to capture high-intent traffic and turn it into long-term revenue.

Get in touch

Behind every high-performing paid search campaign is a process built on insight, precision and ongoing optimisation.

Search Strategy that Fits

We start by digging into your market, offer and competitors to understand exactly how your customers search. From there, we design a keyword and audience strategy that balances volume with efficiency. Every campaign is mapped to match intent, stretch your budget further and bring in traffic that is more likely to convert.

Ads Built to Win Clicks

A paid search ad has only a few lines to make an impact. We create copy that speaks directly to customer intent, combine it with extensions that add credibility and pair it with optimised landing pages. From text ads to shopping feeds, we make sure every element increases relevance, raises click-through rates and drives qualified conversions.

Always-On Optimisation

Search campaigns demand constant refinement. Once live, we monitor daily, testing new keywords, adjusting bids and improving copy based on real-time results. We fine-tune audiences, improve ad quality scores and update landing pages so performance keeps climbing. Nothing is left to run stale—every detail is refined to maximise return on ad spend.

Get in touch

You're in good hands

With years of experience running high-performing paid search campaigns, we bring a mix of strategic thinking, deep platform expertise and commercial focus to every project. Our approach is hands-on and performance-driven, built on proven methods and tuned to your objectives. Whether you are launching a new product or scaling an established funnel, we know how to structure campaigns that deliver.

We have worked with startups, scale-ups and household names, trusted by brands in eCommerce, B2B and education to manage their search channels with precision. As a Google Partner, we have scaled campaigns across search, shopping and performance max, managing everything from high-volume acquisition drives to targeted, high-value lead generation.

Our team covers strategy, copywriting and optimisation in one place, giving you complete transparency over spend, results and reporting. We focus on ROI, not vanity metrics and pride ourselves on being clear, collaborative and relentless in our pursuit of what works.

Get in touch

Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce