INFLUENCER MARETING

Influence with Impact. Partnerships that Perform.

We connect brands with the right voices, creating authentic collaborations backed by strategy, powered by creative and optimised for measurable growth.

Influencer marketing can be one of the most powerful ways to reach and convert an audience, but only if it is done with precision and purpose. Success requires more than picking popular names. It takes careful alignment between your brand and the influencer, creative concepts that feel natural to their audience and a structured plan that tracks performance at every stage.

At Vertical, we build influencer programmes designed to deliver both reach and results. From identifying the right partners to managing campaigns end-to-end, we ensure every collaboration strengthens your brand, engages your audience and drives measurable return on investment. We combine relationship building with data-driven decision-making, so every partnership is built for long-term value.

Targeted Influencer Partnerships

We identify and connect with influencers who align with your brand values, audience profile and campaign goals.

Integrated Campaign Management

Our team handles strategy, creative, outreach, contracts and performance tracking so every collaboration is seamless.

Built for Brand and Conversion

We design influencer campaigns that grow awareness, drive traffic and generate sales while building lasting customer relationships.

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Successful influencer campaigns are built on alignment. The right creator with the right audience can bring credibility that no brand message can buy on its own.

Partnerships with Purpose

We start by understanding your brand story, audience and objectives. From there, we design a collaboration strategy that makes sense both creatively and commercially. We identify the right mix of influencers, platforms and content formats to amplify your message and ensure every pound invested is placed where it will have the greatest impact.

Content That Builds Trust

Influencer content must feel genuine to work. We develop creative concepts that play to each influencer’s strengths while keeping your brand message consistent and compelling. Whether it is short-form social video, in-depth product reviews, or lifestyle imagery, every piece of content is designed to spark trust, encourage action and feel natural in the feed.

Optimisation Through Insight

We monitor campaigns from day one, tracking engagement, conversions and audience response in real time. Insights are used to refine partnerships, adjust creative direction and experiment with new formats. By learning from every campaign, we make each collaboration stronger, ensuring performance grows over time and results compound.

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You're in good hands

With years of experience delivering influencer campaigns across eCommerce, B2B and digital education, we combine creative flair with commercial focus. Our approach is hands-on and results-driven, ensuring every collaboration is purposeful and measurable. Whether you want to boost awareness, launch a new product, or drive direct sales, we know how to leverage influencer marketing for maximum impact.

We have managed campaigns with micro, macro and celebrity influencers across multiple platforms, from Instagram and TikTok to YouTube and beyond. Our team covers everything from research and outreach to creative direction and post-campaign reporting, giving you a streamlined process with complete transparency.

We focus on building partnerships that are not only effective now but that can also deliver value for months or even years to come.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce