CRM Management

Built to Streamline.
Designed to Scale.

We create CRM systems that drive retention and revenue, backed by strategy, powered by automation and optimised for growth.

CRM management is one of the most effective ways to increase lifetime value, but only if you get it right. To succeed, you need clean data, precise workflows and a strategy that adapts as fast as your customers move. It takes structured systems that give you visibility, automation that saves time and insights that help you make smarter decisions every day.

At Vertical, we build CRM frameworks with purpose, performance and scalability in mind. From setup to optimisation, we design workflows that keep your pipeline organised, your team aligned and your customer relationships thriving.

Trusted CRM Partner

We are a recognised partner in implementing and managing leading CRM platforms, trusted for building systems that increase sales efficiency and improve customer retention.

Integrated Expertise

Our team brings together strategy, automation and data under one roof, so every CRM is built to run smarter, faster and stronger.

Built for Growth

We work with ambitious brands across SaaS, eCommerce and beyond, with systems designed to scale your customer base while sustaining performance.

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Behind every high-performing CRM is a process built on clarity, automation and the discipline of continuous improvement.

Frameworks That Fit Your Business

Strong CRM management begins with understanding how your business works. We map sales processes, customer journeys and conversion points to design a framework that removes bottlenecks and aligns with your growth goals. This ensures the system works for your team rather than the other way around, supporting efficiency and clarity at every stage.

Automation That Powers Growth

The true strength of a CRM lies in what it can do automatically. We implement workflows and automations that save time, improve lead nurturing and ensure data consistency. From tracking deals to creating follow-ups, we design systems that cut manual effort and free your team to focus on building relationships and closing business.

Refinement That Never Stops

A CRM is not static, it is a living system that must evolve with your business. We monitor usage, analyse reporting and refine workflows to improve adoption and outcomes. From adjusting pipelines to enhancing automation logic, every iteration compounds efficiency and strengthens performance over time.

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You're in good hands

With years of experience across industries and a track record of building CRM systems that deliver, we bring a combination of sharp thinking, technical expertise and commercial focus to every project. Our approach is hands-on and outcome-driven, rooted in strategy but always guided by performance. Whether you want to streamline operations, improve retention, or accelerate sales, we know how to structure CRMs that deliver.

We have worked with startups, scale-ups and established enterprises alike, trusted by teams across SaaS, B2B and eCommerce to implement and manage CRM systems that actually perform. From simple setups to complex integrations, we have built frameworks that scale with the business and adapt to growth.

Our team covers strategy, automation and optimisation in one place, giving you tight, transparent control over pipelines, performance and reporting. We focus on long-term value, not vanity metrics and pride ourselves on being clear, collaborative and relentless in the pursuit of what works.

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Work that moves brands forward. From strategy to scale, here's what impact looks like.

FACEGYM

Performance meets precision: 50% in purchases and 41% more bookings in under 6 months

eCommerce