Canagan
Niche
Premium grain-free pet food
Year
2026
Services
Email Marketing, Klaviyo Optimisation, Creative Development
About
Canagan is one of the UK's most recognised premium pet food brands, known for its grain-free, high-quality recipes for dogs and cats. With a large, established customer database and a strong product range, the brand had significant untapped potential in email — it just needed the right strategy and execution to unlock it. Canagan partnered with Vertical to reshape email from the ground up within Klaviyo: campaign structure, smarter segmentation by pet type and purchase history, stronger creative and a data-led approach to every send.
Results
+900% email revenue and +795% email-attributed orders since the engagement began. In the latest 30-day period: +427% campaign conversion value, +956% campaign recipients (a near-10x scale in reach), +33% attributed email revenue period on period — converting in the 92nd percentile against industry benchmarks, with revenue per recipient rated Excellent by Klaviyo.
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